Half of newspaper article views in 2012 originated from homepages
Dennis Mortensen · Panel: Continuuity, Sailthru and Visual Revenue // Data Driven NYC #7 // June 2012 · Dec 5, 2013 · at 1:49
Dennis Mortensen, founder of Visual Revenue, describes analyzing data from 1,500 local newspapers in the Yahoo newspaper consortium before founding his media optimization startup.
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“About half of all the article views on any given day for any one of these properties were driven off the homepage or the section front page.”
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