Biewald: Technical buyers don't want sales dinners, they just want facts
Lukas Biewald · Startup to Industry Standard: Lukas Biewald Explains How W&B Scaled MLOps for OpenAI, NVIDIA & More · Aug 9, 2023 · at 42:31
Lukas Biewald, CEO of Weights & Biases, explains how effective sales motions operate when selling software to technical audiences and developers.
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“Nobody wants to golf or anything. I mean, that's for sure, right? Like, I mean, there's people like a super aggressive salesperson. Some of my salespeople are really competitive. I am actually really competitive myself, but they kind of like suppress it in a way that I think that kind of works with a technical audience. Like, you know, I feel like a lot of engineers actually are pretty competitive, but you kind of don't you don't sort of like lead with that. Like, you don't get crass. You don't like no, and nobody wants to do any of the, like, nobody, nobody even wants to really go out to dinner. Right. They just want like, you know, to get the facts like quickly in the same way.”
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