Synthesia uses third-party LLM providers for scriptwriting rather than in-house models
Victor Riparbelli · Democratizing Video Creation with AI: Lessons From Synthesia’s Journey to 50k+ Customers · Jul 19, 2023 · at 17:06
Victor Riparbelli, CEO of Synthesia, explains how the company integrates third-party large language models into its AI video creation platform.
0:00 / 0:09exact quote · 9.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We use lots of LLM providers. Now, for example, we have a script writing functionality, right? Where you can just type in the topic of your video will help you write the script. That's not technology we've developed from the ground up.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Victor Riparbelli
Riparbelli: LLMs are not production-ready for 95% of intended tasks
“They're not production ready for 95% of the tasks that people think that they want to use them for.”
Riparbelli: Most harmful AI misuse will emerge from open source models
“And I think we'll see that a lot of harmful use of these technologies will emerge from kind of like the open source world.”
Riparbelli: Synthesia aims to eventually replace physical video production
“We are building technology to eventually replace the entire physical production process.”
Riparbelli: AI video is a replacement for text, not video production
“These types of videos Essentially became not a replacement for video production, but a replacement for text.”
Riparbelli: Clean training data will be required by enterprise AI buyers
“And I think we're going to see that a lot in the next couple of years that this is going to be a requirement for big companies to work with Genesive AI.”
Riparbelli: Monetizing AI content is a bigger opportunity than selling tools
“And I think there's lots of other things like this, but I really think that one of the biggest opportunities right now is actually not necessarily selling the tools. It's actually creating the content and monetizing that content. Because the tools are becoming…”