Subramanian: Photo reviews are heavily used by Rent the Runway shoppers
Vijay Subramanian · Vijay Subramanian, Rent the Runway // Data Driven NYC 23 // January 2014 · Mar 3, 2014 · at 3:54
Vijay Subramanian, Chief Analytics Officer at Rent the Runway, discusses customer behavior and platform features during a talk on data-driven commerce.
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“You actually upload a picture review, and this actually is a very commonly used feature for us. People coming to the website organically, posting pictures, talking about the event, writing reviews, which is really consumed a lot by users when they actually browse and navigate and want to discover products.”
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