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Ehrenberg: Querying domain experts often beats large crowdsourced datasets

Roger Ehrenberg · "The Business of Data" Panel // October 2011 · Dec 5, 2013 · at 17:40

Roger Ehrenberg, founder of IA Ventures, discusses the value of targeted small data versus big data on a panel about data business models.

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“Wisdom of crowds and large data don't give you better answers. In fact, it's much more valuable to go to a few extremely knowledgeable people to get a particular answer.”

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