Ehrenberg: Enterprise sales got easier as companies created test sandboxes
Roger Ehrenberg · Panel: Big data and VCs (Accel, IA Ventures, Data Collective) // Data Driven NYC #8// Oct 2012 · Dec 5, 2013 · at 19:12
Roger Ehrenberg, Founder and Managing Partner at IA Ventures, explains changing enterprise willingness to adopt early-stage startup software at Data Driven NYC in 2012.
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“Even three years ago it was much, much harder to sell to the enterprise because it had to be right. It had to be full production ready. It really couldn't be In beta, because the stakes were so high. Now, I think a lot of companies have environments that are just much safer for running beta type tests.”
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