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Mar 3, 2014 · 21m · mad

Josh Green, Panjiva // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

Josh Green · 15m spoken Glenn Nye · 15s spoken Matt Turck · 14s spoken Courtney Benson · 8s spoken
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gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

At Data Driven NYC, Panjiva Co-founder and CEO Josh Green demonstrates his platform's global trade mapping tools and presents a customer-focused methodology to avoid common data product pitfalls.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Matt holds 1.2% of the talking time here. How this is scored →

Matt as informed peer 0.0 Guest teaching 1.0 Guest disagreement 0.0 Matt pushing back 0.0
05100:0010:0020:000:57–7:05 · Matt as informed peer 0/10 Panjiva Overview and Global Trade Data Strategy Josh presents an overview of Panjiva and global trade data strategy during a solo presentation. Host Matt Turck remains offstage after introducing the speaker, resulting in zero host participation.7:05–10:12 · Matt as informed peer 0/10 Live Demonstration of the Panjiva Platform Josh delivers a live demonstration of the Panjiva platform showing Macy's and Tesla shipment records. This is a monologue demonstration with no host interaction or pushback.10:12–16:02 · Matt as informed peer 0/10 Don't Be Gollum: Pitfalls in Building a Data Company Josh outlines common mistakes made by data startups, using the Gollum metaphor to illustrate becoming overly attached to data sets. The segment is a solo keynote talk without host involvement.16:02–21:50 · Matt as informed peer 0/10 A Big Data Methodology for Problem Solving Josh concludes his framework and answers Q&A questions from audience members. Host Matt Turck functions strictly as an MC to manage presentation timing.0:57–7:05 · Guest teaching 1/10 Panjiva Overview and Global Trade Data Strategy Josh presents an overview of Panjiva and global trade data strategy during a solo presentation. Host Matt Turck remains offstage after introducing the speaker, resulting in zero host participation.7:05–10:12 · Guest teaching 1/10 Live Demonstration of the Panjiva Platform Josh delivers a live demonstration of the Panjiva platform showing Macy's and Tesla shipment records. This is a monologue demonstration with no host interaction or pushback.10:12–16:02 · Guest teaching 1/10 Don't Be Gollum: Pitfalls in Building a Data Company Josh outlines common mistakes made by data startups, using the Gollum metaphor to illustrate becoming overly attached to data sets. The segment is a solo keynote talk without host involvement.16:02–21:50 · Guest teaching 1/10 A Big Data Methodology for Problem Solving Josh concludes his framework and answers Q&A questions from audience members. Host Matt Turck functions strictly as an MC to manage presentation timing.0:57–7:05 · Guest disagreement 0/10 Panjiva Overview and Global Trade Data Strategy Josh presents an overview of Panjiva and global trade data strategy during a solo presentation. Host Matt Turck remains offstage after introducing the speaker, resulting in zero host participation.7:05–10:12 · Guest disagreement 0/10 Live Demonstration of the Panjiva Platform Josh delivers a live demonstration of the Panjiva platform showing Macy's and Tesla shipment records. This is a monologue demonstration with no host interaction or pushback.10:12–16:02 · Guest disagreement 0/10 Don't Be Gollum: Pitfalls in Building a Data Company Josh outlines common mistakes made by data startups, using the Gollum metaphor to illustrate becoming overly attached to data sets. The segment is a solo keynote talk without host involvement.16:02–21:50 · Guest disagreement 0/10 A Big Data Methodology for Problem Solving Josh concludes his framework and answers Q&A questions from audience members. Host Matt Turck functions strictly as an MC to manage presentation timing.0:57–7:05 · Matt pushing back 0/10 Panjiva Overview and Global Trade Data Strategy Josh presents an overview of Panjiva and global trade data strategy during a solo presentation. Host Matt Turck remains offstage after introducing the speaker, resulting in zero host participation.7:05–10:12 · Matt pushing back 0/10 Live Demonstration of the Panjiva Platform Josh delivers a live demonstration of the Panjiva platform showing Macy's and Tesla shipment records. This is a monologue demonstration with no host interaction or pushback.10:12–16:02 · Matt pushing back 0/10 Don't Be Gollum: Pitfalls in Building a Data Company Josh outlines common mistakes made by data startups, using the Gollum metaphor to illustrate becoming overly attached to data sets. The segment is a solo keynote talk without host involvement.16:02–21:50 · Matt pushing back 0/10 A Big Data Methodology for Problem Solving Josh concludes his framework and answers Q&A questions from audience members. Host Matt Turck functions strictly as an MC to manage presentation timing.

speaking balance: gold is Matt, purple is the guest (3 minute bins)

0:00 · Matt 6.7% · guest 93.3%0:00 · Matt 6.7% · guest 93.3%3:00 · Matt 0% · guest 100%3:00 · Matt 0% · guest 100%6:00 · Matt 0% · guest 100%6:00 · Matt 0% · guest 100%9:00 · Matt 0% · guest 100%9:00 · Matt 0% · guest 100%12:00 · Matt 0% · guest 100%12:00 · Matt 0% · guest 100%15:00 · Matt 0% · guest 100%15:00 · Matt 0% · guest 100%18:00 · Matt 1.5% · guest 98.5%18:00 · Matt 1.5% · guest 98.5%21:00 · Matt 3.8% · guest 96.2%21:00 · Matt 3.8% · guest 96.2%
Sharpest disagreement ▶ 11:50 Customer Rejection of Panjiva Rating

Josh recounts how customers bluntly rejected Panjiva's proprietary rating system, emphasizing their complete lack of interest in the feature.

 Hardest push from Matt ▶ 20:50 Host Enforcing Q&A Time Limit

Matt Turck steps in to strictly limit audience questions to just one final speaker due to time constraints.

 Biggest teaching moment ▶ 2:41 Tariff Revenue Historical Insight

Josh educates the audience on how US government import tariffs historically formed the foundational data layer for modern global trade tracking.

 Matt holds his own ▶ 0:01 Host Intro Teasing

Matt Turck opens the presentation by playfully calling out Josh for trying to blend in at the back of the room and introducing the Gollum theme.
the scores for every segment, with the reasoning behind each
ChapterTopicMatt as informed peerGuest teachingGuest disagreementMatt pushing backWhy
Panjiva Overview and Global Trade Data Strategy 0100 Josh presents an overview of Panjiva and global trade data strategy during a solo presentation. Host Matt Turck remains offstage after introducing the speaker, resulting in zero host participation.
Live Demonstration of the Panjiva Platform 0100 Josh delivers a live demonstration of the Panjiva platform showing Macy's and Tesla shipment records. This is a monologue demonstration with no host interaction or pushback.
Don't Be Gollum: Pitfalls in Building a Data Company 0100 Josh outlines common mistakes made by data startups, using the Gollum metaphor to illustrate becoming overly attached to data sets. The segment is a solo keynote talk without host involvement.
A Big Data Methodology for Problem Solving 0100 Josh concludes his framework and answers Q&A questions from audience members. Host Matt Turck functions strictly as an MC to manage presentation timing.

Statements from this episode (5)

Assertion Supported
$18 trillion worth of goods crosses global borders annually
“18 trillion dollars worth of stuff goes across borders every year.”
Josh Green Mar 3, 2014 ▶ 1:23
Disclosure
Panjiva has approximately 2,000 paying customers
“We have about 2000 customers that pay to access the Pangeva platform.”
Josh Green Mar 3, 2014 ▶ 5:48
Disclosure
Panjiva spent months building a proprietary customer rating that users rejected
“We had this notion that we would build something called the Pangeva rating, where we would look at a bunch of different attributes of companies based on all the shipping data, and we would, ah, put a rating on that company. And we spent months working on this.…”
Josh Green Mar 3, 2014 ▶ 11:40
Insight
In an era of data abundance, the main risk is opportunity cost
“The real danger in an era of abundant data is really opportunity cost. If you spend too much time playing with a data set that you can't extract value from, you missed an opportunity to play with another data set that you might actually get value from.”
Josh Green Mar 3, 2014 ▶ 15:10
Insight
Find a problem worth solving before searching for data
“So go hunting for the data after you've figured out a problem that's worth solving, because God forbid you spend a ton of time with data and find out that there was nothing useful there, or the problem that you can solve with that data actually isn't that inte…”
Josh Green Mar 3, 2014 ▶ 16:59
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