The Ledger
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Hoover: More B2B companies do well on Product Hunt than B2C
“Some people, they ask me, hey, like, I don't know, is Product Hunt, like, Do B to B companies do well there? And I'm like, yeah, like probably more B to B companies than B to C companies actually.”
Hoover: Product Hunt should not have expanded horizontally beyond tech
“So that's one regret is we should not have tried to expand horizontally. We should have just focused entirely vertically and serve the tech community, you know, better and with more things, which is effectively what we're doing now.”
Hoover: Targeting a narrow audience makes building and messaging easier for startups
“It's effectively the more narrow your idea generally, and this is where I throw in the big asterisks, like not for everything, there's always contextual differences, but generally the easier it is to build a great solution for those people, because now you can…”
Hoover: Startups should avoid innovating on too many operational fronts simultaneously
“When you're building a company, you probably don't want to innovate on too many things. Including like essentially how to build a product and build a team.”
Hoover: Launch copy resonates better when written like casual conversation than PR speak
“One thing I've noticed among founders and just people in general is they tend to write like a PR person and not like a human and not like, you know, the way that I kind of describe Kind of a frame of writing, maybe your tagline for product or for your launch i…”
Hoover: Product Hunt did not monetize until after its AngelList acquisition
“We raised a seed in the series A, we had capital to grow, and we didn't actually try to make money until after we were acquired by AngelList.”
Hoover: Product Hunt might not have needed venture capital if personally funded
“Product isn't the type of company that needs to raise a ton of money. It's also one which is not doesn't have like direct competitors in the sense of like an Uber and Lyft situation where raising is actually like kind of mandatory and you sort of have to build…”
Hoover: Behind the confident mask, almost every company is internally chaotic
“Everyone has to wear this unfortunate mask is kind of the way I, what I used to describe it, this mask in Life and business where everything is going great and, you know, you're super confident. There are no problems. You got it all under control. And so the r…”
Hoover: Product launches are often better for recruiting than customer acquisition
“And a lot of people default to things like customer acquisition. Oh, I want to acquire customers. But sometimes that's actually not, it's not useful. Launch sometimes doesn't help with that. But there are many other reasons why you might want to launch. So cus…”
Hoover: Product launches serve as overlooked team morale milestones
“One of them is team morale. And this might, I think this is overlooked. And I would also encourage founders not to get their team to I would say you shouldn't be motivated to launch a product just to get like the likes on Twitter and the upvotes on product hun…”