Hoover: Product launches are often better for recruiting than customer acquisition
Ryan Hoover · How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund · Aug 7, 2022 · at 22:28
Product Hunt founder and Weekend Fund investor Ryan Hoover explains the strategic value of public product launches to Lenny Rachitsky.
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“And a lot of people default to things like customer acquisition. Oh, I want to acquire customers. But sometimes that's actually not, it's not useful. Launch sometimes doesn't help with that. But there are many other reasons why you might want to launch. So customer acquisition is one to get the word out. Another can be recruiting. So by, you know, sharing your story, getting people excited, it might make it easier to recruit and get people excited about, you know, what you're building. Another is fundraising. Sometimes it can create momentum, you know, as other investors, they do read the news and they know that, you know, when this company is more public, there might be more heat around a particular deal. Feedback is one Feedback from users. Feedback just serendipitously. And sort of another one is partnership.”
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