The Ledger
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Balfour: LinkedIn boosted then throttled organic profile reach to drive ad spend
“And then they recently just did this with personal profiles too, which is they really boosted distribution for individuals to create content for that platform. They then introduced the thought leader ad format, a way to monetize those in those individual posts…”
Davis: LinkedIn ads cost roughly three times more than other channels
“LinkedIn is very expensive in comparison. So just know if you're going into LinkedIn, it's going to look almost three times more expensive than other channels.”
Cohen: LinkedIn sees 140 hours of learning consumed per minute
“Today we had 140 hours of learning every minute on LinkedIn happening across the feed and LinkedIn Learning.”