The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
Meservey: NYX spends zero on traditional marketing, directing all budget to influencers
“NYX is one of the makeup companies that has, as far as I know, zero dollars spent on marketing and all of their dollars and all of their effort spent on paying influencers.”
Lulu Cheng Meservey Mar 23, 2023 ▶ 51:20 Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
Disclosure
Reshef: His previous startup failed to scale by serving disparate, fragmented industries
“So we had one customer in, I think it was L'Oreal or I don't know, one of the cosmetics companies in American Express and Cisco, like different industries, and there was no way we could scale it because everybody had their own lingo, the way they thought about…”
Elan Reshef Jan 2, 2025 ▶ 43:02 Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more
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