Ramp splits revenue operations into business and marketing technology
Austin Hay · The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway) · Aug 13, 2023 · at 9:30
Austin Hay, Head of MarTech at Ramp, describes how the fintech company structures its internal operations and technology teams.
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“At ramp, we're big enough and we're a B to B company, but we have a B to C top of funnel where we try to acquire users and get them to fill out our application to get a credit card. We have like a distinct revenue operations team that's broken into business technology and marketing technology.”
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