Scott Belsky seeded Behance by interviewing top designers who refused invites
Alistair Croll · Just evil enough: Subversive marketing strategies for startups | Alistair Croll · Nov 3, 2024 · at 13:44
Alistair Croll relays a conversation with Behance founder Scott Belsky about tactical growth maneuvers during Behance's early launch.
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“He said that for the launch of Behance, he reached out and asked all these influential designers to join his platform. And they said, no. And then he said, oh, okay, pivot. Hey, I'd like to do an interview about you for my platform. And they said, oh sure. And they, and he said, by the way, is it okay if we go and grab your design content for the blog post? Oh yeah, sure. But the added advantage of that wasn't just the social proof of having all these famous people on the platform. It was that people who then followed could see how these famous people had done their templates.”
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