Insight certainty 4/5 debate potential 1/5

Atawodi: Strong PM-EM partnerships require knowing personal milestones and career ambitions

Ebi Atawodi · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · Dec 3, 2023 · at 1:24:25

Ebi Atawodi, Director of Product Management at YouTube and former Uber PM lead, discusses how product managers can foster close relationships with engineering managers.

0:00 / 0:35exact quote · 35.3s
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“Do you know your engineering manager's birthday? It's the day they showed up in the world. It's the most important day for them. It's the day they showed up in the world in the world. Do you know their birthday? Do you know their work anniversary? Do you know why they're doing the job they're doing or what they want to be? Are they trying to be a VP? Are they trying to go to a startup? What is it? And so if you go to this sort of human element of like, Trying to actually bond with the person, like we'll do fun things where we'll just go to a show together or something, or have lunch or dinner.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Assertion Not checkable as stated
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