Hutchins: Chartable tracks download IPs for direct cross-promo podcast attribution
Chris Hutchins · Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google) · Dec 18, 2022 · at 57:05
Chris Hutchins, host of All the Hacks, breaks down the software and analytics tools he uses to measure podcast audience growth.
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“Chartable is a really cool analytics platform that becomes really interesting when you start to cross promo with other shows or run ads for other shows or do anything like that, because they basically can track IP address of downloads. And I say track, like, I don't know who's listening to what from where in any kind of very specific way. But what I do know is if I'm doing a cross promo with another show where I'm saying, Hey, check out a podcast I love. And they're saying, check out a podcast I love. It actually says, oh, how many of the people that downloaded this episode actually went and listened to this other episode? So you can get direct attribution of podcast listeners going from one podcast to another.”
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