Moore: Disruptive Innovation Requires Projecting a Possible Future Without Precedent
Geoffrey Moore · Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market · Jan 25, 2024 · at 4:55
Author and management consultant Geoffrey Moore discusses the nature of strategic frameworks in tech on Lenny's Podcast.
0:00 / 0:10exact quote · 10.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Because there's no, in these, in the, in disruptive innovation, there's no history, right? I mean, you're always projecting a possible history. And then seeing if you can make it come true.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Geoffrey Moore
Moore: Startups cannot use their initial visionary project as a beachhead
“Normally you can't use the visionary project as your beachhead. You'd love to from a point of view of reusing the work. You just can't.”
Moore: A startup's beachhead segment cannot be a billion-dollar market
“What it can't be is a billion dollar segment. Because if it's a billion dollar segment, you might be able to get there, but you would not be a big fish.”
Moore: Startups only need VC for heavy capex or rapid scaling
“The only reason you need venture capital is if the, well, two things. Either, A, the technology is too expensive and you cannot self-fund it. GPUs, a bunch of that, training large language modules, those kind of things. Or This thing is going to get catch fire…”
Moore: Startups crossing the chasm must use value pricing, not discounts
“You're actually using value pricing because the problem you're solving is severe enough. The customer doesn't want to discount. The customer wants you to It's like, you know, if you have to have heart surgery, you don't want a coupon that says heart surgery, n…”