Insight certainty 4/5 debate potential 3/5

Software teams should set few deadlines but treat each as absolute P0

Nan Yu · Linear’s secret to building beloved B2B products | Nan Yu (Head of Product) · Jan 30, 2025 · at 1:09:56

Nan Yu, Head of Product at Linear, explains his management philosophy on setting and meeting software product delivery dates.

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“The only way to make deadlines real is to take them so seriously that they are basically like a P zero problem. And like everything else has to not matter in comparison to the deadline, because that that's the only way you're going to be able to signal to the team and also to all the stakeholders that you're actually taking it seriously. So, you know, my feeling on deadlines is don't have too many of them. Right. And when you do it's a P zero.”

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