Söderström: Breaking habit bubbles is harder in podcasting than music
Gustav Söderström · The science of product, big bets, and how AI is impacting the future of music | Gustav Söderström · May 21, 2023 · at 1:14:00
Gustav Söderström, Co-President and CPTO of Spotify, discusses creator roadmap challenges and audience discovery dynamics in podcasting.
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“We talked about it mostly for music, music discovery, but the same problem, it's the same problem and even harder for podcasts. So we're still focused very heavily on helping spot, on helping podcast creators find more audience. This is, like I said, it's even a bigger problem to break up, break out of your habits and your bubbles in podcasting, such a big investment to find a new podcast.”
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