Miller: COVID goodwill pricing accelerated HubSpot's starter tier growth
Chris Miller · Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller · Aug 10, 2023 · at 1:17:15
HubSpot VP of Product Chris Miller explains how temporary price cuts and reduced friction accelerated HubSpot's free and starter business during early COVID lockdowns.
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“And so one of the things we leaned into was sort of like goodwill pricing, and we lowered the price on some of our tools and created some temporary leniency around certain things. And just the removal of that friction ended up being like a really interesting tailwind for the business and specifically for the business that I run, which is our starter business, our free and starter business. We really accelerated growth during that period”
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