Hutchins: Acquiring a podcast listener via paid ads costs $3 to $10
Chris Hutchins · Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google) · Dec 18, 2022 · at 1:03:06
Chris Hutchins discusses the unit economics and effectiveness of running paid ad campaigns to grow podcast listenership.
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“The average cost to acquire a podcast listener, if you're doing paid marketing is about anywhere from three to 10 dollars, depending on the appeal of your show, what kind of audience I'm sure it could go way over that for a business show.”
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