Davis: Combining auction metrics effectively reveals genuine competitor threats
Timothy Davis · The ultimate guide to paid growth | Timothy Davis (Shopify) · Jul 28, 2024 · at 59:33
Timothy Davis, performance marketing lead at Shopify, explains how to evaluate competitor positioning using Jacob Brown's auction insights framework.
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“And two of those metrics are position above rate, When we show an amount of times they show and we don't. Add it together, and it will show how often a competitor ranks above you in all auctions you are available for. Using this type of lens is an effective way to identify genuine threats.”
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