Smith: SEO hypotheses come from competitor analysis, not brainstorming
Ethan Smith · The ultimate guide to SEO | Ethan Smith (Graphite) · Dec 1, 2022 · at 51:13
Ethan Smith, CEO of SEO agency Graphite, discusses the workflow of programmatic SEO and where to find effective optimization ideas.
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“Testing validates a hypothesis, but the hypotheses come from analyzing other people's sites and analyzing my own site. So that's where the valuable qualified hypotheses of what is probably working comes, comes from. It's not from brainstorming. The test validates the hypothesis.”
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