Berger: Founders must pursue meaningful goals without outcome attachment
Kenneth Berger · Why not asking for what you want is holding you back | Kenneth Berger (exec coach, first PM @Slack) · May 19, 2024 · at 18:53
Executive coach and former Slack product manager Kenneth Berger explains how the founder mindset of operating under severe failure risk applies to asking for what one wants in life.
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“If you're a startup founder, you've got to be okay with, I'm just going to go for this. And I know I probably won't get it, but it's so meaningful to me. I'm going to go for it anyway. And so to me, that's not just about The big picture of running a startup. It's about really anything you might want in life, because that's such a useful perspective to say, I know I'm not going to get it. I know I'm not guaranteed to get it. I'm not going to be attached to that. I know people aren't obligated to tell me yes, but I'm going to go for it anyway, right? Because I want it and that's enough.”
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