Moesta: Products Must Meet Customers Where They Are, Not Convince Them
Bob Moesta · The ultimate guide to JTBD | Bob Moesta (co-creator of the framework) · Aug 24, 2023 · at 11:04
Jobs to Be Done co-creator Bob Moesta discusses product strategy and why feature overload fails compared to aligning with existing customer behavior.
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“And you start to realize that at some point in time, it's about meeting customers where they are, not trying to wow them and not trying to convince them. They convinced themselves to make the progress.”
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