Moore: Non-market leaders exiting a tornado phase must retreat to dominant niches
Geoffrey Moore · Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market · Jan 25, 2024 · at 55:48
Geoffrey Moore describes competitive strategies for technology vendors that fail to win the broader horizontal market in the tornado stage.
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“If you're not number one, Then you have to kind of do a defensive maneuver and retreat into a niche and say, okay, if I can't be a gorilla, I at least need to be a chimp, you know, and a chimp is like a local gorilla.”
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