In-product marketing is the discipline of closing actual and perceived value gaps
Nilan Peiris · How to drive word of mouth | Nilan Peiris (CPO of Wise) · Sep 24, 2023 · at 1:07:34
Nilan Peiris, CPO of Wise, explains his mental model of product marketing after observing how visual cues for speed and cost savings boosted user referrals.
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“And closing this delta between what you've done and what you perceive to be done is what I call product marketing, like within the product and that in its own rights, a discipline I've learned.”
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