Itamar Gilad describes how the Gmail product team validated the tabbed inbox feature using a Wizard of Oz prototype before writing any backend production code.
“We used a lot of those in the tabbed inbox, by the way, one of the first early versions was actually, we showed the tabbed inbox working. To people, but it wasn't really Gmail. It was just a facade of HTML and behind the scenes. And according to the permissions that the users gave us, some of us moved just the subject and the sender into the right place. So initially the interviewer kind of distracted them and then they showed them their inbox and in it, the top 50 messages were sorted to the right place, more or less if we got it right. And people were like, wow, this is actually very cool. And that gave us a lot of evidence.”
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Opinion
Gilad: Google+ Caused Google to Miss Mobile Social Opportunities Like WhatsApp
“In hindsight, not only did Google bet on the wrong thing, it missed much easier opportunities. So just not far from Google's headquarters, there was WhatsApp. Not very famous in the US, but they actually created massive impact. Hundreds of millions of people w…”
Gilad: Validating features by copying competitors never works
“In many companies I meet, if the leading competitor has this feature and we think it's a good idea, validation is done. Let's launch it. That's it. It's a great idea. We need to do it. Never works, honestly. You should not assume that your competitor actually …”
Gilad: Date-based release roadmaps eliminate learning and evidence-guided product development
“I would say that release roadmaps where you are just saying by Q three, we want to launch this or by October, we have to launch that. They're kind of competing with this. If you're doing that. And people know that the goal is to launch that thing by October. F…”
Gilad: 85% to 88% of users love Gmail's tabbed inbox
“Like splitting promotions and social to the side sounds like the stupidest idea, but there's about 85% of the population, 85 to 88% that absolutely love it. And today Gmail has about 1.8 billion active users, according to Gmail. Most of these users are using t…”
Gilad: Opinion-based debates mean the most senior person always wins
“Because when you have the discussion, you come with your own opinions. Usually the most senior person's opinions will win. That's just the way it is.”
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