Omojola: Instant funds availability was Cash App's primary Venmo differentiator
Ayo Omojola · Frameworks for product differentiation, team building, and first principles thinking | Ayo Omojola · May 14, 2023 · at 13:27
Former Cash App product leader Ayo Omojola explains how Cash App successfully differentiated itself against competitor Venmo.
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“Or rather it was the cut through the clutter differentiator. There were like, actually like a lot of other sort of long tail of things that were doing those different, but it was like instant was the thing where, you know, When someone says, Hey, why are you better than Venmo? I'd be like, try and send me a dollar that I can use now. And there's only one app you can do it with.”
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