Gupta: Teams must define sales strategy before building new products
Anneka Gupta · Becoming more strategic, navigating difficult colleagues, founder mode, more | Anneka Gupta · Oct 17, 2024 · at 35:26
Rubrik CPO Anneka Gupta reflects on past product mistakes and go-to-market alignment.
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“Really know how you're going to sell something and who's going to do the selling before you actually go build out the product. Because if you don't have that right focus, You may build out the best product and yet it's going to get zero adoption because no one in your organization is ready to sell it.”
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