Calendly deprioritized Venmo integration to focus on sales, recruiting, and CS
Annie Pearl · Behind the scenes of Calendly’s rapid growth | Annie Pearl (CPO) · Feb 26, 2023 · at 34:51
Annie Pearl, CPO at Calendly, explains how Calendly's enterprise ICP strategy leads them to say no to popular feature requests from small business users.
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“There's lots of small businesses and solopreneurs who would love us to have a Venmo integration. We have a PayPal integration, but you know, our target market that we're really trying to go after as our primary, you know, persona are As I've mentioned, these sort of core ICPs within organizations. So sales teams, recruiting teams, customer success teams. And so it doesn't make sense within those personas to pursue something like a Venmo integration.”
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