Insight certainty 4/5 debate potential 2/5

Lessin: Professional etiquette requires having a completely unnoticeable personal scent

Sam Lessin · How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook · Jan 15, 2026 · at 24:15

Sam Lessin (partner at Slow Ventures) discusses personal hygiene and grooming etiquette principles for startup founders.

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“Your scent should not be noticeable, is almost the way I would put it you know, in any direction. It's not, you're not, there's no advantage to that, is basically what I would say.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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