Adams: Bundling unlimited assets into Canva Pro caused a second revenue surge
Cameron Adams · Inside Canva: Coaches not managers, giving away your Legos, and embracing AI | Cameron Adams · Jun 2, 2024 · at 53:53
Canva co-founder and Chief Product Officer Cameron Adams explains how moving from per-asset microtransactions to an all-inclusive subscription accelerated Canva's revenue.
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“So much so that three or four years later, we made image element payments part of the subscription. And again, that was like a second hockey stick in gross in terms of the revenue from the subscription, because all you can eat images inside the Canva Pro subscription with just amazing value value adds for people.”
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