Ethan Smith: Built-in UGC and product data drastically reduce SEO competition scope
Ethan Smith · The ultimate guide to SEO | Ethan Smith (Graphite) · Dec 1, 2022 · at 17:58
Graphite CEO Ethan Smith discusses how innate product characteristics like UGC, address data, and SKUs influence the impact-versus-scope calculus when choosing SEO as a growth channel.
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“So if you have no content at all and no UGC, then scope is higher to compete in the address for market. If you have a ton of UGC like Glassdoor, then scope is lower. So the more UGC you have, the more like for Zillow, the more addresses you have for a shopping site, the more SKUs, more products you have, the scope is lower. It's easier to compete for those.”
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