Thumbtack jumpstarted its early supply by cross-posting customer requests to Craigslist
Benjamin Lauzier · How marketplaces win: Liquidity, growth levers, quality, more | Benjamin Lauzier (Lyft, Thumbtack) · Sep 29, 2024 · at 11:00
Former Thumbtack VP Benjamin Lauzier describes Thumbtack's early growth hack to recruit home service professionals.
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“You have countless businesses that have been built off of Craigslist. I think, you know, Thumbtack was partially, like, one of them. And the idea was like, hey, like, we can find, you know, all those great pros on Thumbtack. We can, when we have someone who wants a job or you want your kitchen remodeled, we can, like, you know, behind the scenes go and post that job on Craigslist. And then we'll bring on, like, you know, all the contractors who are, like, browsing Craigslist, looking for a job, right? We'll bring them to our platform.”
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