Granular user feature toggles can unintentionally fragment marketplace supply
Benjamin Lauzier · How marketplaces win: Liquidity, growth levers, quality, more | Benjamin Lauzier (Lyft, Thumbtack) · Sep 29, 2024 · at 29:09
Former Lyft and Thumbtack growth executive Benjamin Lauzier discusses marketplace design pitfalls.
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“People who build marketplaces tend to want to give a lot of control to the users because this is what users want, or this is what comes up oftentimes in user feedback. Like, oh, we have those two distinct group of users. Those ones, they really want new cars. Those ones, they don't want new cars, right? And so naturally you have a product team that builds the toggle to get into new cars. And I think the mistake is that you know unknowingly fragment your supply in a way that has a much more meaningful impact on the health of your marketplace than you suspect.”
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