Qu: Requiring custom sales quotes breaks self-serve PLG checkout flows
Hila Qu · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · Apr 2, 2023 · at 23:23
Growth advisor Hila Qu explains why pricing simplicity is mandatory for self-service conversion in product-led growth models.
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“Your pricing need to be relatively simple. If your pricing is super complicated, they need to, whenever they, for example, they try the product and they love it, they have a sales checkout flow, but in order to decide how much they need to pay, they need to send your sales a kind of some information. You need to do a quote. Then that's broken, right?”
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