Davis: Modern paid growth encompasses offline channels alongside digital
Timothy Davis · The ultimate guide to paid growth | Timothy Davis (Shopify) · Jul 28, 2024 · at 3:24
Timothy Davis, performance marketing lead at Shopify, explains how the industry definitions and scope of paid growth have expanded beyond purely online channels.
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“Historically people when they have said paid growth have been fully focused on just online. But I would argue in the last couple of years, you could definitely roll offline into that conversation as well.”
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