A brand's color story provides immediate recognition even when blurred
Jessica Hische · How to see like a designer: The hidden power of typography and logos | Jessica Hische · Oct 20, 2024 · at 19:35
Jessica Hische, a lettering artist and designer, discusses branding principles and the visual refresh of Lenny Rachitsky's brand.
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“I feel like people's color stories are something that, like, is an immediate, like, read, where if you blur your eyes and look at a brand, you can tell, you can recognize it by its color”
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