Heavy early brand investment is wasted money if a startup pivots
Jessica Hische · How to see like a designer: The hidden power of typography and logos | Jessica Hische · Oct 20, 2024 · at 8:39
Brand designer Jessica Hische discusses why early-stage startups should avoid massive brand design expenditures before stabilizing their product direction.
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“And so if you invest super heavily on like the whole brand vision from the jump, sometimes it's like throwing away money if you have to pivot.”
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