Vora: WhatsApp anchored its core product design on face-to-face communication
Ami Vora · Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG) · Jun 23, 2024 · at 32:08
Ami Vora reflects on her time as VP of Product and Design at WhatsApp, detailing the mental model and user experience goals behind the app's minimalist interface.
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“The prime metaphor we kind of arrived at for WhatsApp was face-to-face communication. You know, our goal there was to make it so that every person in the world could feel connected to the people they cared most about, even when they were Separate. Even they're distant. Geographically. For whatever reason, you know, we are always going to be apart from the people you care about. And we really had to build something that would work for literally everyone in the world.”
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