Yamashita: Great PMs fast-forward experimental outcomes to decide what not to build
Yuhki Yamashita · An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma) · Jan 8, 2023 · at 51:04
Yuhki Yamashita, CPO at Figma, discusses how mental simulations of product experiment outcomes prevent teams from wasting resources on unimpactful work.
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“The kind of PMs that have the ability to kind of imagine those outcomes, I think, like, it helps us be much more efficient, too, because we're like, well, if we all think that's going to Go there. And that's not going to compel us to take any action. Why do it at all? Right. And so I think a lot of PM is about kind of those kinds of shortcuts that you have to take. Right. And it's not just about what we build. It's about, you know, building the right things. And sometimes it's just as important to like decide not to build something, but it's all only possible if you can have that kind of like imagination or that ability to see around quarters.”
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