Yuhki Yamashita, Chief Product Officer at Figma, explains the fundamental mindset difference between product management and product design roles.
Opinion
Yamashita: Managing Designers Is Harder Than Managing Product Managers
“I would say managing designers is harder than managing product managers.”
Insight
Yamashita: Engineers estimate half the time on ideas they advocate
“If you ask an engineer about how much time it'll cost to go and build something, and it's something that they came up with, or they're advocating for, it's almost always half the time as something that, like, you are asking for as a PM, right?”
Disclosure
Yamashita: Deprecated formal OKRs at Figma in favor of qualitative headlines
“And so that was when I kind of deprecated it on, you know, and said, I just want to understand, like, your headline, like, what are you trying to do, like, philosophically? And just, like, don't stress about whether you can measure it or not. I just want to un…”
Insight
Yamashita: Great PMs make seemingly boring problems feel existential and compelling.
“No matter how boring it sounds on the surface, like, I think a really great product manager kind of, like, cast something as like, well, this is why it's so existential to us, and this is why it's so interesting, and like, really rallying the truth.”
Insight
Yamashita: PMs Succeed When Executives Organically Quote Their Insights
“There are certain insights, data insights, research insights that were memified to the point where, like, someone like Travis or Dara would just cite this insight in the middle of a meeting, and you know that you've really done your job as maybe a researcher o…”
Opinion
Yamashita: Dylan Field Needs to See End Implementations to Buy In
“For Dylan, I think it's very hard for him to really kind of like fully get bought in until he kind of sees like the end implementation to this really feel like if this is a good solution or not.”