Perkins: Copying organizational playbooks from other companies rarely fits your company's foundation
Melanie Perkins · She turned 100+ rejections into a $42B company | Melanie Perkins · Nov 2, 2025 · at 31:30
Canva co-founder and CEO Melanie Perkins discusses why scaling startups should design their own internal systems rather than blindly adopting corporate playbooks from larger tech firms.
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“And it's kind of like building a house that you want every brick in the house to match. And if you go and try and take some bricks from someone else's house and stick it in your house, it's probably going to not look very matched. And so trying to find things that are authentic to us and are authentic to the, you know, everything that's come before it is just that constant, constant thing.”
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