Verna: Startups must never build growth solutions from scratch
Elena Verna · 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) · Jan 19, 2025 · at 34:28
Elena Verna, growth advisor and former growth leader at Miro, Dropbox, and Amplitude, discusses common anti-patterns in growth problem-solving.
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“Your problem is not unique. I am. Sure of that. Your problem has been felt by somebody somewhere in probably many, many places. and You trying to re-engineer solution is time lost to market and has a huge opportunity cost. So I, my biggest thing that I try to get people is like, don't create, don't think that you have unique problems. You don't. I know we love to, like, it'd be fun to have something unique to learn, but with so many startups, with so many people in our industry in your industry, whichever industry that is, your problem has been solved by somebody, or at least that there's a lot of failures on the problem that you should be learning from. And number one thing that whenever you have an initiative or whenever you have a metric that you need to go and move to not start from scratch ever to not start from scratch.”
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