Wise, every mention

How to drive word of mouth | Nilan Peiris (CPO of Wise) Sep 24, 2023 · 70 mentions

• ▶ 0:34 Lenny Rachitsky Nalan is Chief Product Officer at Wyze, where he's been for over 11 years, basically from the beginning of the journey. 5 times in the scene
• ▶ 3:34 Lenny Rachitsky So you're Chief Product Officer at Wyze, which I don't know if you knew this, but I'm a very happy, uh, weekly active user of. 9 times in the scene
• ▶ 7:43 Lenny Rachitsky So just to kind of dig into the meat of it, what has been the biggest shift in helping you significantly grow word of mouth and make it such a huge lever of growth for wise?
• ▶ 9:15 Nilan Peiris And the other bit, when we get on to talk about marketing later, the other challenge with marketing, which is unique, is because we're lower price, but a superior product, we have less margin to spend on marketing than others in certain… 6 times in the scene
• ▶ 17:05 Nilan Peiris So you put an ad out and it says move money with wise and really cheaply, like, is anyone going to click that? 3 times in the scene
• ▶ 22:16 Nilan Peiris Uh, infrastructure and we'll plug it in twice.
• ▶ 25:17 Nilan Peiris Um, I'll try and share a couple of stories, analogies and, and from ways. 3 times in the scene
• ▶ 32:56 Nilan Peiris But people just forward it around saying you should check out wise. 4 times in the scene
• ▶ 35:51 Nilan Peiris And the neat thing about why is, and I'm pretty sure you'll say the same thing on Airbnb, is we just had one list, which is this list of things that you need to do to make customers happy, and it's prioritized by impact on the really hard… 3 times in the scene
• ▶ 42:01 Lenny Rachitsky So what I'm hearing essentially the experimentation culture wise is instead of just run, test everything that you're thinking about, throw out a bunch of ideas and see how they go. 4 times in the scene
• ▶ 48:56 Nilan Peiris So we started with transfers, but we got to account 8 times in the scene
• ▶ 48:56 Nilan Peiris So we started with transfers, but we got to account 3 times in the scene
• ▶ 54:07 Lenny Rachitsky What is it about your culture or approach to these problems that you think that's unique to wise that's like, no, we're gonna spend three years figuring this out. 3 times in the scene
• ▶ 57:37 unnamed speaker And I'd like to think of in the middle, you've got Wise. 4 times in the scene
• ▶ 58:04 unnamed speaker So we have a single onboarding flow that will give you a Waze account. 3 times in the scene
• ▶ 1:02:50 unnamed speaker You have a Northam squad that looks after North American product.
• ▶ 1:04:31 Nilan Peiris And he was, again, talking to customers, and he, he spotted this thing, which is pretty cool, which is, when you do a transfer with WISE at the end, you get this email, the email says, well done, your, your money's there, the other… 6 times in the scene
• ▶ 1:11:45 Nilan Peiris And this is as, uh, people, people always tell you why they want to join Waze or join whatever company you're coming to, and that's not that interesting, but what's interesting trying to figure out is what they're running away from. 3 times in the scene