user generated assets
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement May 7, 2023 by Jonathan Becker · across every show →
Everything said about user generated assets, oldest first
May 7, 2023 positive
Unpolished mobile user-generated video ads massively outperform highly produced brand creatives
“What we found is that they would always underperform next to user generated assets. So a brand that essentially, you know, has an influencer in front of it that says, I tried this product. I love it. I'm filming this ad for my iPhone. Like, look, check it out.…”