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user behavior

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 24, 2023 by Bob Moesta · across every show →

Everything said about user behavior, oldest first

Aug 24, 2023
Insight
Moesta: Understanding context reveals why seemingly irrational user behavior is rational
“The context makes the irrational rational. So the moment you hear a story and you go, I can't believe that nine times out of 10, it's because you don't have the rest of the story.”
Bob Moesta Aug 24, 2023 ▶ 55:14 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
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