Udemy

3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Nov 7, 2024 by Archie Abrams · said 13 times in 6 episodes since 2022 · across every show →

Mentions by year

brought up most by Lenny Rachitsky (6), Brian Balfour (4), Ayo Omojola (2), Wes Kao (1)

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Everything said about Udemy, oldest first

Nov 7, 2024 positive
Insight
Discounting Uses High List Prices to Signal Quality While Enabling Conversion
“What discounting has a really powerful effect on is it can signal value with a high list price, but then bring something down to an affordable price.”
Archie Abrams Nov 7, 2024 ▶ 1:09:31 Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
Nov 7, 2024 neutral
Insight
Purchasing Education Products Satisfies an Emotional Job Even Without Completion
“Education is very aspirational. And so what a lot of people missed in that, in education is, yes, we want people to actually take the course, but that's actually, in many cases, not the job to be done, that there's an emotional job that's even more important, …”
Archie Abrams Nov 7, 2024 ▶ 1:10:21 Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
Aug 17, 2025 negative
Assertion Supported
Balfour: Udemy slashed creator revenue share from 80% to 15-20%
“When they started their rev share to creators was something like. 80% to creators. They started very high and that would, that brought on all the course creators, got their whole marketplace going, like so on and so forth. I believe it was about a year ago. Th…”
Brian Balfour Aug 17, 2025 ▶ 39:25 Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
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