tornado
2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 25, 2024 by Geoffrey Moore · across every show →
Everything said about tornado, oldest first
Jan 25, 2024 neutral
Moore: Qualifying on budget works in tornadoes but fails in early markets
“Qualified the customer on budget before you Make a sales call. Okay. That absolutely is critical on Main Street. It's dumb on, I mean, it's critical on the tornado. It's dumb on Main Street because obviously they have budget. They've got budget, so it has your…”
Jan 25, 2024
Moore: Bowling alley sales must focus on customer problems, not vendors
“In the early market, it's about you. You tell the story about you and the visionary wants to hear about you. In the tornado, it's also about you because we now have budget to buy this stuff and you're a candidate. In the bowling alley, it's never about you.”