top down TAM forecast
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 19, 2024 by Eli Schwartz · across every show →
Everything said about top down TAM forecast, oldest first
Sep 19, 2024 positive
Schwartz: Top-Down TAM Modeling Yields Better SEO Forecasts Than Bottom-Up Keywords
“So when you do this top down, it's a TAM forecast essentially. When you do a top down, you're closer to the truth. Now you probably aren't gonna get to the truth. I've never seen a product plan get to the truth of what it could do, but it will help you make a …”